Paul Mwesigwa in PUMA’s LQD CELL Optic Campaign

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Uganda’s International and Joram Model Management’s Model Paul Mwesigwa makes history as he features in Puma’s LQD Cell Optic Campaign.

The new addition to the CELL family is constructed to handle the dynamism of the modern world, while stylistically, it sits at the intersection of future and retro designs.

Paul feature’s in a campaign where PUMA intended to fashion an offering that would push the boundaries of style and gender more than anything else on the market. Built with a sleek body, the upper comes equipped in a mix of light-weight opaque and semi-transparent panels. Flashes of neon colors provide a striking accent on the midsole, rounding out the colorful offering.

Below are photos of Paul in Puma’s LQD Cell Optic Campaign.

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