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Welcome to The Fashionpit UG. Read about latest fashion trends and the coolest stuff in the fashion industry. We work with brilliant and young fashion writers, models, stylists and designers who are slowly hitting into the industry with a big inch! We have great appetite for diversity in the fashion industry.

Fashion has always been an important part of how people define themselves and others. As such it can be a powerful tool of influence. This can be direct: studies show we are more likely to trust and even obey orders from people dressed in suits or uniforms. Fashion’s influence can also be indirect and constitute a form of soft power. From Wellington’s boots to Gandhi’s shawl and Mao’s ‘Mao-suit’; from Elizabeth I’s ruffs to Diana’s dresses to Thatcher’s handbags, famous individuals become associated with certain clothes, which they often consciously use to project an image of themselves or their country – British Council